

The latter method may have an added value: It tells Zynga which ads people won’t watch, perhaps encouraging them to make the ads shorter. Or terminate an ad by closing and reopening the Words app. I’ve found two ways to deal with the inescapable ads: Turn off the sound.

Words also uses another common moneymaking strategy called “in-game purchases,” in which players can voluntarily buy “coins” that unlock special playing features. Why can’t you opt out of the ads? Advertising is how Words and many other mobile computer games make money for their developers. (Zynga previously sold an alternate, advertising-free version of the game for the iPad and iPhone, but it was discontinued this year). Although free to download, Words shows you advertisements between turns, and they can’t be turned off. How can I stop these pop-ups?Ī: “Free” may be the most misleading term in the world of computer games, and “Words With Friends” by Zynga Mobile is no exception.
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Q: After each turn in the iPad game “Words With Friends,” an unwanted pop-up ad appears on my screen.
